Andrew McEvoy last week held a business breakfast with a selection of travel firms to set goals for the enhancement of profits and tourist numbers.
According to the University of Queensland, Mr McEvoy said that people in the tourism industry "do not talk enough" about the future.
He claimed that this was increasingly important, as vital infrastructure such as access for airlines and cruise liners could take up to a decade to develop.
Mr McEvoy told the 100 tour operators gathered at the Brisbane meeting that, as more affordable air fares made Australia a cheaper destination, visitor numbers would increase, the university's news website reported.
He said: "We will see growth. As economies grow and people feel good about life, outbound tourism grows. We need an aspirational goal so the investors will come to build the infrastructure."
The Australian government revealed last month that it would soon roll out its 'Nothing Like Australia' campaign in China, in a $30 million (£17.4 million) bid to increase tourism from the Asian nation.
Posted by Steve Douglas